Every project starts the same way: a founder, a problem, and a head full of ideas. Here is the journey from that first call to launch day.
Week 1–2: Discovery
We map goals, users, and constraints. The output is not a document — it is agreement on what we are building and why.
Week 3–5: Strategy & design
Wireframes evolve into clickable prototypes. We test with real users before a single component is coded.
Week 6–11: Build
Weekly demos keep the build honest. AI-assisted engineering, human-reviewed commits, and a staging environment you can poke from day one.
Week 12: Launch
Smoke tests, performance passes, and a launch runbook. Then we watch the numbers together and fix what reality reveals.
